The effective design of efficiency programs begins with learning more detailed information about the population of interest through advanced analyses and characterization.

• Do you have a good sense for the types of customers that are generally enrolling in your efficiency or specific pricing programs?
  
  
• Are you using this information to drive outreach to similar customers that aren't in these programs?
  
  
• Does your utility take advantage of segmentation techniques that include utility bill disaggregation to identify key efficiency opportunities for each of your residential and business customers?
  

By characterizing usage trends against building attributes and prior program involvement, key outreach opportunities can be identified for specific program needs.