Use the SIMS to target marketing efforts for greater program uptake and more effective programs based on consumption patterns. The SIMS provides extreme low and high and average and median resource consumption and intensity for a variety of subgroups for the past 12 months and heating or cooling season. Standard targeting subgroups include:

• Zip code
• Property Size
• Year Built
• Property Value

The SIMS can also be customized for a particular customer to display subgroups specific to the population such as neighborhoods.

The SIMS also provides maps with all users in a service area with colored dots by percentile rank, allowing for targeted marketing based on physical locations in close proximity to one another.